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“Whoever owns Urban Cowboy, thank you!! I got my order and tried the black pepper. It’s DELICIOUS!! OMG! Even my dad, who eats beef jerky, liked it!”.
Our New Favorite Customer -
“Toss these jerky’s in a reusable gift bag with a good bottle of biodynamic tequila, and you’ve got yourself a party!”
Alicia Silverstone

Made With Real Ingredients.

We wanted ingredients that everyone could stand behind... so we turned to the magic of the Mushrooms paired with a handful of spices. With the perfect taste, texture and 13 grams of protein per bag, we are proud to say we knocked it out of the park.

Made from Mushrooms and a handful of spices.

13 Grams of Natural Protein from Mushrooms.

Fat Free, Cholesterol Free and Oil Free.

Only 130 protein fueled calories per bag.

99% Less Water
It takes an estimated 1,850 gallons of water to produce 1lb of beef1. That's the equivalent of not showering for 108 days straight. Sounds smelly right? Or you could save us from the stink and eat Urban Cowboy Jerky, which is made from mushrooms and only takes about 2 gallons2 of water per pound to grow.
99% Less Land
Its takes roughly 2-5 acres of land to raise one cow for human consumption over the course of a year1. Mushrooms take .01 acres to grow 12,000 lbs a year.
1The Diverse Structure and Organization of U.S. Beef Cow-Calf Farms