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About Us

Real People Try Urban Cowboy Jerky

Real People Try Urban Cowboy Jerky

Our Story

Founded after four years of being plant based we decided it was time to do our part and help save the world.

We knew if we were going to make a real impact we would have to create products that everyone could get behind. That meant, the right ingredients, the right texture, and the right taste. Two years and thousands of batches later, we developed a plant based jerky that will knock the socks off even the most revered jerky connoisseur.

Try Urban Cowboy Jerky today. If you are not satified, we will make it right. Thats the Urban Cowboy Way. We stand behind our products and are dead set on doing our part to save the world.

Our Mission

Our mission here at Urban Cowboy is to save the the world by helping you eat more plant based products. We set out to create a Jerky made from Mushrooms that all diet types would love. We knew saving the world wasn't going to be easy so we needed to create a product that the masses could really stand behind and support. Not only are mushrooms great for the planet, they are great for your health!

So how is a Jerky made from Mushrooms going to help save the world? Our jerky takes considerably less water and land to produce than its beef jerky counter part. Find out more below.

Join us and Lets Save the World Already.

Spicy Vegan Jerky
Spicy Vegan Jerky

Saving Water 99% Less Water

It takes an estimated 1,850 gallons of water to produce 1lb of beef1. That's the equivalent of not showering for 108 days straight. Sounds smelly right? Or you could save us from the stink and eat Urban Cowboy Jerky, which is made from mushrooms and only takes about 2 gallons2 of water per pound to grow.

Saving Water 99% Less Land

Its takes roughly 2-5 acres of land to raise one cow for human consumption over the course of a year1. Mushrooms take .01 acres to grow 12,000 lbs a year.

1The Diverse Structure and Organization of U.S. Beef Cow-Calf Farms

Spicy Vegan Jerky

Made With Real Ingredients.

Healthy Mushroom Jerky

We wanted ingredients that everyone could stand behind... so we turned to the magic of the Mushrooms paired with a handful of spices. With the perfect taste, texture and 13 grams of protein per bag, we are proud to say we knocked it out of the park.

Plant Based Protein

Made from Mushrooms and a handful of spices.

Plant Based Protein

13 Grams of Natural Protein from Mushrooms.

Plant Based Protein

Fat Free, Cholesterol Free and Oil Free.

Plant Based Protein

Only 130 protein fueled calories per bag.