IT'S JERKY. MADE FROM MUSHROOMS.
You're new favorite jerky is not only great for you, it's great for the planet. And yes... it's just made from Mushrooms and a handfull of spices. Currently available in Black Pepper, Sriracha, and Sweet Onion.
Try a Variety Pack-
"The company [Urban Cowboy] spent two years developing and refining the recipe using artificial intelligence-assisted technology."
VegNews -
“Whoever owns Urban Cowboy, thank you!! I got my order and tried the black pepper. It’s DELICIOUS!! OMG! Even my dad, who eats beef jerky, liked it!”.
Our New Favorite Customer -
“Toss these jerky’s in a reusable gift bag with a good bottle of biodynamic tequila, and you’ve got yourself a party!”
Alicia Silverstone
Made With Real Ingredients.
We wanted ingredients that everyone could stand behind... so we turned to the magic of the Mushrooms paired with a handful of spices. With the perfect taste, texture and 13 grams of protein per bag, we are proud to say we knocked it out of the park.
Made from Mushrooms and a handful of spices.
13 Grams of Natural Protein from Mushrooms.
Fat Free, Cholesterol Free and Oil Free.
Only 130 protein fueled calories per bag.
Try All Three Flavors
Currently available in Black Pepper, Sriracha, and Sweet Onion.
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Variety Pack
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Black Pepper 3 Pack
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Sriracha 3 Pack
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Sweet Onion Teriyaki 3 Pack
99% Less Water
It takes an estimated 1,850 gallons of water to produce 1lb of beef1. That's the equivalent of not showering for 108 days straight. Sounds smelly right? Or you could save us from the stink and eat Urban Cowboy Jerky, which is made from mushrooms and only takes about 2 gallons2 of water per pound to grow.
99% Less Land
Its takes roughly 2-5 acres of land to raise one cow for human consumption over the course of a year1. Mushrooms take .01 acres to grow 12,000 lbs a year.
1The Diverse Structure and Organization of U.S. Beef Cow-Calf Farms
Health Impact
Mushrooms are magical. They are a rich, low calorie source of fiber, protein, and antioxidants. research shows they can mitigate the risk of developing serious health conditions, such as Alzheimer's, heart disease, cancer, and diabetes*.
- Mushrooms may help keep you young1.
- Mushrooms can protect your brain as you age2.
- Mushrooms may boost your memory3.
- Mushrooms can assist in strengthening your bones.
- Mushrooms will help give you energy.
12017 Penn State study. 2Penn State Researchers. 3Association between Mushroom Consumption and Mild Cognitive Impairment. *These statements have not been evaluated by the FDA.