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IT'S JERKY. MADE FROM MUSHROOMS.

You're new favorite jerky is not only great for you, it's great for the planet. And yes... it's just made from Mushrooms and a handfull of spices. Currently available in Black Pepper, Sriracha, and Sweet Onion.

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  • "The company [Urban Cowboy] spent two years developing and refining the recipe using artificial intelligence-assisted technology."

    VegNews

  • “Whoever owns Urban Cowboy, thank you!! I got my order and tried the black pepper. It’s DELICIOUS!! OMG! Even my dad, who eats beef jerky, liked it!”.

    Our New Favorite Customer

  • “Toss these jerky’s in a reusable gift bag with a good bottle of biodynamic tequila, and you’ve got yourself a party!”

    Alicia Silverstone

Real People Try Urban Cowboy Jerky

Real People Try Urban Cowboy Jerky
Try A Free Variety Pack  

Get Your First Month Free with code: TRYFREE

Spicy Vegan Jerky

Made With Real Ingredients.

Healthy Mushroom Jerky

We wanted ingredients that everyone could stand behind... so we turned to the magic of the Mushrooms paired with a handful of spices. With the perfect taste, texture and 13 grams of protein per bag, we are proud to say we knocked it out of the park.

Plant Based Protein

Made from Mushrooms and a handful of spices.

Plant Based Protein

13 Grams of Natural Protein from Mushrooms.

Plant Based Protein

Fat Free, Cholesterol Free and Oil Free.

Plant Based Protein

Only 130 protein fueled calories per bag.

Try A Free Variety Pack  

Get Your First Month Free with code: TRYFREE

Try All Three Flavors

Currently available in Black Pepper, Sriracha, and Sweet Onion.

Spicy Vegan Jerky

Saving Water 99% Less Water

It takes an estimated 1,850 gallons of water to produce 1lb of beef1. That's the equivalent of not showering for 108 days straight. Sounds smelly right? Or you could save us from the stink and eat Urban Cowboy Jerky, which is made from mushrooms and only takes about 2 gallons2 of water per pound to grow.

1www.weforum.org  2www.mushroomcouncil.com

Saving Water 99% Less Land

Its takes roughly 2-5 acres of land to raise one cow for human consumption over the course of a year1. Mushrooms take .01 acres to grow 12,000 lbs a year.

1The Diverse Structure and Organization of U.S. Beef Cow-Calf Farms

Health Impact

Healthy Mushroom Jerky

Mushrooms are magical. They are a rich, low calorie source of fiber, protein, and antioxidants. research shows they can mitigate the risk of developing serious health conditions, such as Alzheimer's, heart disease, cancer, and diabetes*.

  1. Mushrooms may help keep you young1.
  2. Mushrooms can protect your brain as you age2.
  3. Mushrooms may boost your memory3.
  4. Mushrooms can assist in strengthening your bones.
  5. Mushrooms will help give you energy.

12017 Penn State study.   2Penn State Researchers.   3Association between Mushroom Consumption and Mild Cognitive Impairment.   *These statements have not been evaluated by the FDA.

Try A Free Variety Pack  

Get Your First Month Free with code: TRYFREE

Healthy Mushroom Jerky